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If you’ve been keeping tabs on this blog recently you know that I do love my apple computer and that I’m curious about networks and how networks can accelerate innovation. This weeks cover story for The Economist is “What other companies can learn from Apple.”
The magazine sets out four ideas:
“The first is that innovation [...]
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Greenpeace have just popped this up on Youtube to show how they are still using Apple technology to keep in touch with Steve Jobs over their Greenmyapple campaign. Tom Dowdall, the web editor at Greenpeace International, has just e-mailed me to say they borrowed a headline from an [...]
The BBC reports on Apple’s plans to make “greener” products. Steve Jobs statement is a direct response to the almost perfectly pitched and pithily web 2.0 Greenmyapple campaign from Greenpeace (which also won the activism Webby on Tuesday). I wrote earlier this year about how it uses the weight of the brand to intensify the [...]
Number 2 on the netsquared, squidoo, getactive list of the 59 smartest online organisations was Greenpeace. It has gradually been chipping away at Apple with classic guerilla tactics – using their opponents weight to their own advantage. Greenpeace is encouraging supporters to use the creative power of their macs to imagine, produce and [...]
I use Apple
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Podnosh blog is written by Nick Booth, a television and radio documentary maker turned social media doer, teacher and consultant.
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Your Famous! 
Love you lots .x.