Comments on: Coca Cola’s Life saving compartment. An idea from Simon Berry Inspired by Annie Lennox http://www.podnosh.com/blog/2008/05/18/coca-colas-life-saving-compartment-an-idea-from-simon-berry-inspired-by-annie-lennox/ Social media, active citizens, podcasting, neighbourhoods and more. Wed, 19 Nov 2008 16:26:39 +0000 http://wordpress.org/?v=2.0.3 by: Podnosh Blog » Archive » Coca-Cola replies to Simon …… social journalism in action? http://www.podnosh.com/blog/2008/05/18/coca-colas-life-saving-compartment-an-idea-from-simon-berry-inspired-by-annie-lennox/#comment-87710 Sun, 25 May 2008 12:28:41 +0000 http://www.podnosh.com/blog/2008/05/18/coca-colas-life-saving-compartment-an-idea-from-simon-berry-inspired-by-annie-lennox/#comment-87710 [...] Anyone who has read this post or this one will know about my friend Simon who is trying to persuade Coca-Cola to use it’s distribution system to help re-hydration tablets reach children in Africa. Poor sanitation causes diarrheoa, which causes dehydration, which kills children. iPM on Radio 4 has picked up on the idea and with some of their rootling Simon now has had a response from Coca Cola: This is just in…from Salvatore Gabola, Global Director Stakeholder Relations at Coca-Cola. I’ll be taking him up on his offer of a chat. We will get there a step at a time.“This is an extraordinarily interesting discussion. And it is one which goes to the heart of the key question of how we can make better use of the successes of business to serve the development needs of the world in general and of Africa in particular….. Salvatore has already been looking for ways to make distribution less damaging. To support Simon in his ongoing conversation the m ore of us who sign up to say we like this simple idea the better. Click here to join the facebook group. Think of it as a project in journalism for good and you playing your part in the 5w’s and an H. [...] [...] Anyone who has read this post or this one will know about my friend Simon who is trying to persuade Coca-Cola to use it’s distribution system to help re-hydration tablets reach children in Africa. Poor sanitation causes diarrheoa, which causes dehydration, which kills children. iPM on Radio 4 has picked up on the idea and with some of their rootling Simon now has had a response from Coca Cola: This is just in…from Salvatore Gabola, Global Director Stakeholder Relations at Coca-Cola. I’ll be taking him up on his offer of a chat. We will get there a step at a time.“This is an extraordinarily interesting discussion. And it is one which goes to the heart of the key question of how we can make better use of the successes of business to serve the development needs of the world in general and of Africa in particular….. Salvatore has already been looking for ways to make distribution less damaging. To support Simon in his ongoing conversation the m ore of us who sign up to say we like this simple idea the better. Click here to join the facebook group. Think of it as a project in journalism for good and you playing your part in the 5w’s and an H. [...]

]]> by: Simon Berry http://www.podnosh.com/blog/2008/05/18/coca-colas-life-saving-compartment-an-idea-from-simon-berry-inspired-by-annie-lennox/#comment-86444 Wed, 21 May 2008 21:00:04 +0000 http://www.podnosh.com/blog/2008/05/18/coca-colas-life-saving-compartment-an-idea-from-simon-berry-inspired-by-annie-lennox/#comment-86444 Thanks for this Nick and the comments of others are great too. This story was supposed to happen . . . I blogged the idea _before_ Annie's comments which I heard while driving the car. I couldn't believe it - I had to pull over and call my wife! This coincidence was what spurred me on and led to the establishment of the Facebook group. Which I am now a bit worried about . . . . it's not growing as fast as it should! Tell all your friends and tell mthem to tell their's. Anyway the full story is here (see link below) including an interview done today with Eddie Mair of BBC Radio 4's PM programme. an edited version will go out on PM programme on Saturday. http://beamends.typepad.com/simons_blog/coca_cola_campaign/index.html Simon Thanks for this Nick and the comments of others are great too.

This story was supposed to happen . . . I blogged the idea before Annie’s comments which I heard while driving the car. I couldn’t believe it – I had to pull over and call my wife! This coincidence was what spurred me on and led to the establishment of the Facebook group. Which I am now a bit worried about . . . . it’s not growing as fast as it should! Tell all your friends and tell mthem to tell their’s.

Anyway the full story is here (see link below) including an interview done today with Eddie Mair of BBC Radio 4’s PM programme. an edited version will go out on PM programme on Saturday.

http://beamends.typepad.com/simons_blog/coca_cola_campaign/index.html

Simon

]]> by: Podnosh Blog » Archive » Simon Berry’s Coca-Cola idea makes it onto the BBC iPM blog - interview here. http://www.podnosh.com/blog/2008/05/18/coca-colas-life-saving-compartment-an-idea-from-simon-berry-inspired-by-annie-lennox/#comment-86417 Wed, 21 May 2008 20:19:05 +0000 http://www.podnosh.com/blog/2008/05/18/coca-colas-life-saving-compartment-an-idea-from-simon-berry-inspired-by-annie-lennox/#comment-86417 [...] Remember this post earlier this week encouraging you lot to join Simon Berry in his campaign to get Coca Cola to start using it’s distribution network to save lives by transporting re-hydration tablets to remote areas of Africa. One in Five children in Africa die before they are 5 because of diarrheoa. Simon tweeted that the BBC is interested in his idea and this is what the iPM blog makes of what he is doing: Simon Berry and others on the blog have been keen for iPM to to hear more about his big idea. For more than ten years, Simon worked all over the world as part of the British aid effort. He thinks there is a simple way to help the one in five children in Africa who die from simple causes – usually diarrhoea. And the answer is Coca-Cola. Not the product – but its distribution network. We’ve asked Coca-Cola to debate, but in the meantime Eddie has been speaking to Simon about him and his idea. Listen to Simon’s interview here. [...] [...] Remember this post earlier this week encouraging you lot to join Simon Berry in his campaign to get Coca Cola to start using it’s distribution network to save lives by transporting re-hydration tablets to remote areas of Africa. One in Five children in Africa die before they are 5 because of diarrheoa. Simon tweeted that the BBC is interested in his idea and this is what the iPM blog makes of what he is doing: Simon Berry and others on the blog have been keen for iPM to to hear more about his big idea. For more than ten years, Simon worked all over the world as part of the British aid effort. He thinks there is a simple way to help the one in five children in Africa who die from simple causes – usually diarrhoea. And the answer is Coca-Cola. Not the product – but its distribution network. We’ve asked Coca-Cola to debate, but in the meantime Eddie has been speaking to Simon about him and his idea. Listen to Simon’s interview here. [...]

]]> by: Anders Bjers http://www.podnosh.com/blog/2008/05/18/coca-colas-life-saving-compartment-an-idea-from-simon-berry-inspired-by-annie-lennox/#comment-85498 Mon, 19 May 2008 11:46:17 +0000 http://www.podnosh.com/blog/2008/05/18/coca-colas-life-saving-compartment-an-idea-from-simon-berry-inspired-by-annie-lennox/#comment-85498 Hi, this is a great CSR idea! I am doing research on how blogs will / are an ever more important part of business and society. I think this idea and blogpost is a double hit - showing both how blogs have an impact and how ideas can spur and be spread. Keep on with the great work and make this one happen! Best / Anders (Stockholm, Sweden) Hi,
this is a great CSR idea! I am doing research on how blogs will / are an ever more important part of business and society. I think this idea and blogpost is a double hit – showing both how blogs have an impact and how ideas can spur and be spread. Keep on with the great work and make this one happen!

Best / Anders (Stockholm, Sweden)

]]> by: le craic http://www.podnosh.com/blog/2008/05/18/coca-colas-life-saving-compartment-an-idea-from-simon-berry-inspired-by-annie-lennox/#comment-85492 Mon, 19 May 2008 10:40:44 +0000 http://www.podnosh.com/blog/2008/05/18/coca-colas-life-saving-compartment-an-idea-from-simon-berry-inspired-by-annie-lennox/#comment-85492 I have finally found a reason to join facebook. This is an excellent idea. I have finally found a reason to join facebook. This is an excellent idea.

]]> by: Could Coca-Cola aid idea be the real thing? « Groves Media http://www.podnosh.com/blog/2008/05/18/coca-colas-life-saving-compartment-an-idea-from-simon-berry-inspired-by-annie-lennox/#comment-85458 Mon, 19 May 2008 06:38:33 +0000 http://www.podnosh.com/blog/2008/05/18/coca-colas-life-saving-compartment-an-idea-from-simon-berry-inspired-by-annie-lennox/#comment-85458 [...] The full story is explained in Nick’s post, but the basic idea is to encourage Coca-Cola to create a “life-saving compartment” in each of the deliveries it makes in the developing world to distribute medical aid along with the popular brown fizzy pop. [...] [...] The full story is explained in Nick’s post, but the basic idea is to encourage Coca-Cola to create a “life-saving compartment” in each of the deliveries it makes in the developing world to distribute medical aid along with the popular brown fizzy pop. [...]

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