Comments on: Altruism & the Brain: Why Charities Should Excel at the Social Web http://www.podnosh.com/blog/2007/01/23/altruism-the-brain-why-charities-should-excel-at-the-social-web/ Social media, active citizens, podcasting, neighbourhoods and more. Sun, 12 Oct 2008 20:41:35 +0000 http://wordpress.org/?v=2.0.3 by: Podnosh Blog : High Fibre Podcasting » Archive » Giver aroused or are you supporters “in the mood”. http://www.podnosh.com/blog/2007/01/23/altruism-the-brain-why-charities-should-excel-at-the-social-web/#comment-26315 Sun, 05 Aug 2007 09:41:06 +0000 http://www.podnosh.com/blog/2007/01/23/altruism-the-brain-why-charities-should-excel-at-the-social-web/#comment-26315 [...] As predicted, romantically primed men wanted to buy items that they could wear or drive, rather than things to be kept at home. Their motive, therefore, was not mere acquisitiveness. Similarly, romantically primed women volunteered for activities such as working in a shelter for the homeless, rather than spending an afternoon alone picking up rubbish in a park. For both sexes, however, those in an unromantic mood were indifferent to the public visibility of their choices. Roger Dooley over at Neuromarketing warns us that this proposition fits into the duck and cover set of ideas: this work is bound to be controversial simply because it implies a selfish biological basis for altruistic behavior. When you suggest that both the male executive who writes a hefty check for cancer research or the Junior League member who spends hundreds of hours on fundraising for a new hospital wing are both being driven by a biological imperative, you are bound to catch some flak. Earlier this year my curiosity was aroused by another piece of research which suggested that the most socially adept are also likely to be more altruistic. Put these two together and perhaps the places to go looking for donations or support are online dating sites. Just make sure you use a method which allows people to show how generous they are. [...] [...] As predicted, romantically primed men wanted to buy items that they could wear or drive, rather than things to be kept at home. Their motive, therefore, was not mere acquisitiveness. Similarly, romantically primed women volunteered for activities such as working in a shelter for the homeless, rather than spending an afternoon alone picking up rubbish in a park. For both sexes, however, those in an unromantic mood were indifferent to the public visibility of their choices. Roger Dooley over at Neuromarketing warns us that this proposition fits into the duck and cover set of ideas: this work is bound to be controversial simply because it implies a selfish biological basis for altruistic behavior. When you suggest that both the male executive who writes a hefty check for cancer research or the Junior League member who spends hundreds of hours on fundraising for a new hospital wing are both being driven by a biological imperative, you are bound to catch some flak. Earlier this year my curiosity was aroused by another piece of research which suggested that the most socially adept are also likely to be more altruistic. Put these two together and perhaps the places to go looking for donations or support are online dating sites. Just make sure you use a method which allows people to show how generous they are. [...]

]]> by: The School for Social Entrepreneurs http://www.podnosh.com/blog/2007/01/23/altruism-the-brain-why-charities-should-excel-at-the-social-web/#comment-2181 Tue, 23 Jan 2007 15:04:54 +0000 http://www.podnosh.com/blog/2007/01/23/altruism-the-brain-why-charities-should-excel-at-the-social-web/#comment-2181 Altruism hardwired in the brain?... Reading about how a certain part of the brain is more active in those who are altruistic sparked off a range of responses and ideas....but Nick Booth over at Podnosh has covered this much better than I could, going into... Altruism hardwired in the brain?...

Reading about how a certain part of the brain is more active in those who are altruistic sparked off a range of responses and ideas….but Nick Booth over at Podnosh has covered this much better than I could, going into…

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