http://www.podnosh.com/blog/2007/01/21/green-ipod/ Social media, active citizens, podcasting, neighbourhoods and more. Thu, 21 Aug 2008 20:39:43 +0000 http://wordpress.org/?v=2.0.3 http://www.podnosh.com/blog/2007/01/21/green-ipod/#comment-11558 Thu, 03 May 2007 12:59:08 +0000 http://www.podnosh.com/blog/2007/01/21/green-ipod/#comment-11558 [...] The BBC reports on Apple’s plans to make “greener” products. Steve Jobs statement is a direct response to the almost perfectly pitched and pithily web 2.0 Greenmyapple campaign from Greenpeace (which also won the activism Webby on Tuesday). I wrote earlier this year about how it uses the weight of the brand to intensify the pressure. [...] [...] The BBC reports on Apple’s plans to make “greener” products. Steve Jobs statement is a direct response to the almost perfectly pitched and pithily web 2.0 Greenmyapple campaign from Greenpeace (which also won the activism Webby on Tuesday). I wrote earlier this year about how it uses the weight of the brand to intensify the pressure. [...]

]]> http://www.podnosh.com/blog/2007/01/21/green-ipod/#comment-9549 Thu, 12 Apr 2007 16:21:32 +0000 http://www.podnosh.com/blog/2007/01/21/green-ipod/#comment-9549 [...] Greenpeace are at the top of the innovation tree with some pretty awesome participative campaigning. Take the GreenMyApple and Defending our Oceans campaigns, which give people a voice and a platform. [...] [...] Greenpeace are at the top of the innovation tree with some pretty awesome participative campaigning. Take the GreenMyApple and Defending our Oceans campaigns, which give people a voice and a platform. [...]

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