Green iPod
Number 2 on the netsquared, squidoo, getactive list of the 59 smartest online organisations was Greenpeace. It has gradually been chipping away at Apple with classic guerilla tactics – using their opponents weight to their own advantage. Greenpeace is encouraging supporters to use the creative power of their macs to imagine, produce and share new images and ideas which may compel the company to change it’s policies.
So Greenpeace started a campaign for environmentally friendly macs with a friendly spoof site GreenMyApple and have just added this to youtube.
April 12th, 2007 at 5:21 pm
[...] Greenpeace are at the top of the innovation tree with some pretty awesome participative campaigning. Take the GreenMyApple and Defending our Oceans campaigns, which give people a voice and a platform. [...]
May 3rd, 2007 at 1:59 pm
[...] The BBC reports on Apple’s plans to make “greener” products. Steve Jobs statement is a direct response to the almost perfectly pitched and pithily web 2.0 Greenmyapple campaign from Greenpeace (which also won the activism Webby on Tuesday). I wrote earlier this year about how it uses the weight of the brand to intensify the pressure. [...]